Join host Adam Malamis for an open discussion on optimizing for regulated (YMYL) industries, including finance, healthcare, gambling, and legal. This episode brings together three search experts to discuss what is happening in the field today: David Drockton of Uberall, and freelance consultants Joseph Erfe and Lydia Fox.
Listen in to hear how these SEOs approach regulated industries, the challenges they face, and the tactics they use to facilitate discovery through organic search.
Brought to you by Gander AI Search Intelligence.
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This webinar is live and free. Register on StreamYard. Tuesday, October 20, 2026 at 12 PM ET. Registered attendees watch the live stream on the same page.
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Here's What We'll Cover
- How to navigate marketing compliance without sacrificing brand narrative or campaign impact
- The role of strategic intelligence in protecting brand integrity under strict regulatory oversight
- Strategies for managing KPIs when traditional metrics are restricted by privacy laws
- How to build a culture of compliance that empowers rather than restricts creative marketing teams
- The specific challenges and solutions for international brands managing local compliance across jurisdictions
- How to demonstrate ROI and uphold brand reputation when marketing high-stakes products or services
About Our Guests
David Drockton
David Drockton is a Principal Solutions Engineer at Uberall, where he helps North American enterprises navigate how their brands show up in traditional search as well as the AI-driven search landscape. David spent more than two years at Yext as a Senior Solutions Architect and nearly four years at Quickbase working on systems integration, business processes, and data modeling. Throughout his career he has worked extensively with highly regulated enterprises, helping them adopt new search and data technologies without losing sight of compliance. He is based in Washington, DC.
Joseph Erfe
Joe Erfe brings experience in data analytics, organic and paid search strategy, and digital marketing, working with organizations including Johns Hopkins Medicine, AARP, HZDG, Alarm.com, and Silverback Strategies, a company he co-founded. He has worked with a wide portfolio of clients including Volkswagen, the Washington Football Team, Hilton Hotels & Resorts, Rockefeller Center, Sunrise Senior Living, Ritz-Carlton, and SC Johnson.
Lydia Fox
Lydia Fox is a full-stack SEO consultant for iGaming and YMYL brands, specialising in off-page and E-E-A-T. With six years in iGaming, she helps operators, affiliates, and B2B brands turn search into measurable business growth, focusing on outcomes like first-time depositors, revenue, and acquisition costs rather than traffic for the sake of traffic.
Her work spans technical SEO, content, and on-page, with particular depth in off-page strategy, digital PR, and entity building. She advocates for long-term authority over quick-win tactics, building strategies that hold up through algorithm updates and keep delivering returns.
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About Our Host
Adam Malamis is Head of Product at Gander AI Search Intelligence, a platform that helps colleges and universities understand if and how they are represented in AI search, identify competitive gaps, protect their reputation, and take action to improve their ranking.
With more than two decades of experience, Adam has built a career around making complex digital platforms accessible, navigable, and easy to use, often in regulated sectors such as healthcare and finance, where information integrity, security, usability, and trust are critical.
About How About Some Search?
How About Some Search? is a limited series exploring all aspects of organic search marketing. Every month we host three industry experts.
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